Building an Ethical Culture at Trent Limited - A TATA Enterprise

Client: Trent Limited - A TATA Enterprise  

30,000+ Employees I 1000+ Stores I 200+ Cities

Background & Challenge

Trent operates 1000+ Retail Store of different formats, distribution centres and corporate offices across 200 cities in India. Facing rapid expansion, Trent needed a scalable, engaging and measurable ethics and compliance program to ensure every employee understood and lived the Tata Code of Conduct (TCoC), and followed Prevention of Sexual Harassment (PoSH) and Human Rights  guidelines. High employee turnover and

YGROO Solution Overview

YGROO designed and delivered a turnkey compliance-enablement solution spanning:

Custom Content

• Micro-Learning driven, acronym based framework to convert Code of Conduct, PoSH & Human Rights guideline to every day Micro-Actions.

• Scenario Generator with 200+ real-life situations tailored to stores, DCs and office roles

• Multi-modal delivery: instructor-led (ILT), virtual instructor-led (VILT) and self-paced e-learning

“Ethika” the Mascot

• A friendly, humanized avatar guiding learners through modules, reinforcing key messages and driving emotional attachment to ethics principles.

• Featured in all training decks, videos, digital reminders and the Ethics@Trent platform User Interface

Technology Platform – Ethics@Trent

• Central Ethics Portal for end-to-end management of ILT, VILT, e-learning, certifications and communications

• Personal Ethics Accounts logging every training, quiz and certification at employee level

• Includes Permanent and Other than Permanent Employees (OPEs)

• Real-time Q&A forums with crowdsourced questions and expert responses from central/regional admins

Scaled Deployment & Field Enablement

• Delivered 650 sessions in 60 days across 180 cities and 20+ Distribution Centres

• 100+ certified YGROO instructors fast-tracked, deployed in 200 cities

• Built and Strengthened Local Champions – Local Ethics Counsellors (LECs)

• Local-language delivery by instructors, reinforced with 1:1 mentorship from certified LECs

• Independent third-party feedback channel for ground-truth insights

• Seamless Ethics@Trent platform onboarding, backed by 8 am–8 pm, 7-day support desk

• Ethics Pledge launch plus bi-annual recertification for all employees and LECs

Certification & Reporting

• Instant, QR-enabled, verifiable and sharable digital certificates 

• Automated store & SBU-level dashboards tracking participation, scores and recertification

• Ready to use - Custom compliance reports (PoSH Act, BRSR-SEBI)

Results:

• 2,500+ trainings delivered till July 2025 and counting. 

• Sustained >90% feedback ratings and pass rate 

• Significant rise in ethics engagement; measurable drop in POSH cases and code violations

Key Outcomes

• Fully scalable, repeatable ethics program ready for plug and play for other Tata Group companies

• Stronger ethical culture driven by “Ethika” mascot and ongoing micro-learning

• Real-time compliance intelligence powering data-driven decisions at store and SBU levels